In late 2011, with a couple of friends, I started an online magazine. We had already worked together on different publications during our time at University, picking up a number of awards along the way. There was a mutual respect for our work — design, illustration and writing/editing — and we worked well as a team. I had just taken twelve months off, entirely disconnecting myself from the design world after nearing a breakdown trying to complete my Masters degree. But I came back with a desire to create something meaningful, and importantly, something that we could have complete creative and editorial control over. We wanted to make a magazine. We wanted to contribute something to our industry that would be memorable. Things happened very quickly and we developed the first issue in three months (befitting of our decision to produce it quarterly). We called in a lot of favours to get it done, but looking back, the quality of writing and photography is still remarkably high and set a very good benchmark.
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